Hello, Beautiful! I’m so glad you’re here. Why? Because, I have something important to share with you. When I started this blog, it was my sincerest goal that the content I was sharing would help and inspire others. It is because of this same goal that I passionately share Beautycounter with you.

I am a self diagnosed (no cure found) beauty and skincare junkie. My love affair with beauty products started when I was a young girl. I used to love watching my mom do her makeup (and sneaking swipes of her lipstick). Little did I know then, many of the beauty and skincare products I was using to were made of toxic chemicals I was applying directly to my skin. The beauty and personal care industry in the United States is widely unregulated. Zero laws to regulate safety of ingredients used in personal care have been passed since 1938. Companies are able to use known toxins – ingredients that have been linked to cancer, hormone disruption, and reproductive issues. Even worse so, most of these toxic chemicals are absorbed directly into our bloodstream. Doesn’t seem right, does it?

Why Beautycounter?

I have learned so much about the beauty and personal care industry. There was a time in my career where I was a merchant for a large online retailer, buying beauty and wellness products. The amount of brands I was exposed to is endless. However, I lived for the excitement of discovering new brands like Beautycounter who are on a mission to create safer products and change this industry. Beautycounter first caught my interest with their mission. Once I tried the products and saw the quality and results first hand, I was hooked! I am excited to share this knowledge with you in hopes that I can help inspire you to make safer choices!

Yes, 1938 – the same year the Golden Gate bridge was built.

Over the past two decades, the European Union has banned or restricted the use of over 1,400 chemicals in the formulas of personal care and cosmetic products.

Yes, you read that right – 30. We’ve got to do better than this! Your skin is your largest organ, so much of the chemicals in our personal care products eventually are absorbed by your body. Beautycounter tirelessly advocates for stricter guidelines and regulatory laws to shift the personal care industry away from harmful and questionable ingredients.

Beautycounter’s Never List includes more than 1,500 questionable or harmful chemicals never used as ingredients Beautycounter products. This includes the over 1,400 chemicals banned or restricted in the European Union, as well as additional chemicals found to be of concerned screened by Beautycounter.

Learn More About The Never List

Have you ever seen “fragrance” listed as an ingredient in your cosmetics or personal care products? Companies are allowed to list “fragrance” as an ingredient and not disclose the mixture of chemicals and ingredients because it is considered a proprietary blend. The American Academy of Dermatology (AAD) reports that, fragrance is the biggest cause of cosmetic contact dermatitis. Meaning, fragrance is on the level of  nickel and poison ivy, which most people would not knowingly slather onto their bodies. 

Learn Constantly. Part of the Beautycounter ingredient selection process includes learning constantly. There are major data gaps on most cosmetics ingredients, so Beautycounter reviews emerging data regularly and even commission our their studies.

Beautycounter’s mission is to get safer products into the hands of everyone. I am so excited to be part of this movement and can’t wait to help share, educate, and spread the word about safer beauty.

Learn More About The Mission


 Interested in learning more? Want to try some products? Please reach out to me at or head to Thank you for allowing me to share this journey with you and help you make the switch to safer products!

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This blog contains affiliate links which means that if you click on the link and make a purchase, I will receive a small percentage. Additionally, items mentioned on this blog may have been provided free of charge. All opinions are entirely my own.*